Edge, a full-service commercial real estate firm with offices in Washington D.C., Virginia, Maryland and Pennsylvania, has selected Mackenzie Taggart as Digital Strategy Marketing Associate. She was formerly Marketing Account Manager for the Frazier Insurance Agency.
In her new role, Taggart will be part of the in-house team responsible for the creation of marketing and collateral materials including property flyers, site plans and tour books to assist the company’s client advisors. She will also assemble and print digital marketing packages used to assist with the leasing of commercial office space or sale of buildings, execute the corporate email strategy and assist in the creation and posting of social media posts.
Taggart graduated with a Bachelor of Arts degree in English and a minor in Writing from Chowan University and subsequently accepted a position with Mickey Travels as a Social Media Coordinator. Her additional position with Frazier Insurance provided Taggart with the opportunity to develop and execute email marketing campaigns, work on brand awareness initiatives and handles miscellaneous marketing communication assignments. During college, Taggart served as Co-Editor of the university’s virtual magazine for three years and was a four-year member of the women’s varsity softball team.
“Mackenzie brings a tremendous amount of passion and enthusiasm to our marketing team, combined with strong knowledge in social media and marketing principles,” explained Joseph A. Sutton, Jr., Managing Partner – Edge. “We believe she will add significant value to our strong in-house marketing function in the execution of cutting-edge and out-of-the-box communication tactics that assist the efforts of our client advisors. Edge has invested significant resources recently to strengthen our corporate brand identity, and these efforts continue to produce dividends with the attraction of new and successful completion of existing assignments.”
Edge is a commercial real estate firm providing a full complement of advisory, leasing, investment sales, management, construction, property management and engineering services to clients throughout the Washington, D.C., Maryland, Northern Virginia, and Pennsylvania marketplaces. Founded in 2007, the company currently leases and manages more than 8.5 million square feet of commercial office, flex/office, industrial/warehouse, retail and mixed-use space. Visit www.edgecre.com.