11 Greene Delivers on Rejuvenated SoHo Market as Manhattan Renters Seek Out Smart Luxury Units
Arch Companies, which has partnered with SERHANT. to market 11 Greene, has quickly leased every unit in the building, with the highest price per square foot being $126. 11 Greene is a unique product in the heart of Soho, featuring 31 elegant, brand-new rental units and ground-floor retail. Developed from the ground up by Manhattan-based Arch Companies, the loft-style units were leased exclusively by Ryan Serhant and Charisse Chassen of SERHANT. in collaboration with Nestseekers International.
“There are very few new development buildings in Manhattan—and none in SoHo—that offer a full-service luxury rental product at this price point,” said Chassen. “11 Greene accommodates the changing housing demand brought on by the pandemic, offering large units, private outdoor spaces and dedicated office space; the majority of tenants who signed at the building are New Yorkers who left the city during the height of COVID and have since decided to return.”
The residences priced from $10,000 to $25,000 per month and leased effortlessly. Each are controlled through Crestron smart home technology, boast expansive floorplans with generous ceiling heights of 12 feet, and 10-feet Schuco windows. Each kitchen was carefully designed with Miele appliances and an exposed white brick back splash to bring traditional Soho charm to the building. The mix of one-, two- and three-bedroom units start at 1,300 square feet and range up to 2,400 square feet. Making the property exceptionally unique are the full-service concierge, which is infrequent in Soho, and private patio and rooftop spaces for various units. Additionally, 11 Greene offers a resident storage room and a gym.
“11 Greene both benefited from and helped to drive a rejuvenated SoHo market,” said Jared Chassen, Partner at Arch Companies. “11 Greene is truly a one-of-a-kind building in a historic and dynamic neighborhood that is ideally positioned for Manhattan’s residential comeback.”
11 Greene Street blends seamlessly into Soho’s cobblestone and cast-iron district. Residents will be steps away from iconic shopping, dining, and nightlife as well as access to a range of subway options. 11 Greene will also be home to high-end retail on the ground floor.
is the first real estate brokerage designed and reimagined for the marketplace of tomorrow. We grew from the #1 ranked sales team in New York City into a full-service firm that is revolutionizing the traditional real estate model. The company is a multidimensional brokerage, made up of SERHANT. Brokerage and New Development, including SERHANT. Signature, SERHANT. Studios and SERHANT. Ventures and powered by proprietary, internally developed technologies and marketing capabilities, ADX and ID Lab. SERHANT. sits at the intersection of technology, media, entertainment and education with a commitment to amplify success for its business, brokers, employees, developers, clients, sellers, global course members and the industry as a whole. Learn more at .
About Arch Companies
Arch Companies is a vertically integrated real estate owner, operator, and developer with an active investment portfolio of more than 3.4 million square feet across the United States. Founded in 2017 by Jeffrey Simpson and Jared Chassen, Arch specializes in real estate investment, development, and management with a concentration on primary and secondary markets. The company has three investment verticals, value add multi-family, ground up development and white knight capital. Arch differentiates itself by providing hands-on real estate investment management, creative deal structuring, and transparent communication with partners. Arch’s vertically integrated platform allows for complete control and oversight of the business plan throughout the life cycle of the investment.