David Nevins Interviews Lucy Rutishauser, EVP & CFO and John Zeigler, CMO, Sinclair Broadcast Group

Lucy Rutishauser is Executive Vice President and Chief Financial Officer for Sinclair Broadcast Group, Inc. She has been with the Company since 1998 and became the CFO in 2017 after having served as the Company’s Corporate Treasurer.

Prior to Sinclair, she worked in multiple industries including publishing, healthcare, retail, and manufacturing, spanning publicly-traded, privately-held, and a U.S. division of an international company. She is involved in transformation across multiple disciplines and is an Executive Sponsor for various steering committees. She has been recognized as the Daily Record’s ‘Power 30,’ Baltimore Sun’s ‘Top 25 Women to Watch,’ Cynopsis’ ‘Top Women in Media,’ Radio & TV Business Report’s ‘Best Finance Leaders,’ and Media Financial Management’s ‘People to Watch.’

Lucy graduated magna cum laude from Towson University with a Bachelor of Science degree in Economics and Finance and received her M.B.A. from the University of Baltimore. She is a member of Media Financial Management, National Institute of Investor Relations and the Association of Finance Professionals.

As Sinclair’s first-ever Chief Marketing Officer, John Zeigler oversees the brand and performance marketing strategy for all Sinclair assets including its 185 broadcast stations, 21 Regional Sports Networks, including Bally Sports, and streaming platform Bally Sports+, Tennis Channel, Tennis Channel+, the company’s multicast networks Comet, CHARGE! and TBD, as well as the company’s digital streaming platforms NewsON and STIRR. In addition, Zeigler is responsible for Sinclair’s Promotions, Creative Services, Marketing and Communications departments.

Zeigler’s career spans two decades leading creative and marketing strategy for sports and news brands. Most recently, he was Vice President for the New York Yankees’ YES Network where he launched a data first marking strategy for the company and established an award-winning, in-house creative and marketing agency that oversaw on-air branding, digital marketing and strategic initiatives. Zeigler has also lead Marketing for Z Living Network, WGN America and Tribune Creative Group. In addition to his leadership roles, he has worked in marketing and creative departments for several U.S. local television broadcast markets. He began his career in media in the marketing department at KLRT in Little Rock, AR. Throughout his career, Zeigler has won 32 Emmy Awards and 35 PROMAX Marketing Awards.

Connect with Lucy and John on LinkedIn

About Sinclair Broadcast Group:

Sinclair Broadcast Group, Inc. is a diversified media company and leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets; is a leading local news provider in the country; owns multiple national networks; and has TV stations affiliated with all the major broadcast networks and owns and/or operates 21 RSN brands. Sinclair’s content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital and streaming platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI. For more information, visit: https://sbgi.net/.

David Nevins is president & CEO of Nevins & Associates, a highly regarded strategic communications company and proactive public relations partner. The firm’s regional and national client base is a unique mix of organizations across a variety of industries including: healthcare, professional service firms, finance, not-for-profits, distributors, state agencies, national media companies, technology, political and grassroots campaigns, real estate development, sporting events, and more.

With more than 30 years of experience in marketing, public relations, and community and government relations, David is a talented and seasoned executive. Prior to founding Nevins & Associates in 1983, David served as the Director of Marketing for both Towson University and the Baltimore Symphony Orchestra. In 2001, he was tapped by the CEO of Comcast to employ his marketing expertise as President of the company’s regional sports network, Comcast SportsNet Mid-Atlantic. David is a Past President of the Board of Governors for the Center Club and is a former Chairman of the Board of Regents for the University System of Maryland, a position to which he was appointed by the Governor of Maryland. David has chaired the Maryland Public Broadcasting Commission and the Maryland Higher Education Loan Corporation, served as President of both the Jewish National Fund and the Towson Business Association and was a member of the PNC Bank board.

David is highly involved in the business, civic, and political communities, and his many years of active leadership in numerous organizations have built a network of contacts that he regularly puts to use for the firm’s clients. For more information, visit www.nevinspr.com.