Results based on Experience & Performance Intelligence Quotient (epIQ) Index for first six months of 2021, and represents rise of 13 places from 2020 survey
Continental Realty Corporation (CRC) rose to the Top 10 in a national ranking of the “Top 100 Experience & Performance Intelligence Quotient (epIQ) Index” scores, as generated by ApartmentRatings.com and SatisFacts. Baltimore-based CRC, which owns and manages nearly 9,000 apartment homes throughout the Mid-Atlantic and Southeast regions of the United States, received the national honor for management companies in the largest category. The number 10 ranking represented a rise of 13 places from CRC’s previous 23 ranking for the second half of 2020. Rankings are released twice annually to reward companies who consistently deliver the best experience for their residents and overall satisfaction throughout their entire stay.
CRC scored 90.81on the epIQ Index, a single-performance metric powered by verified ApartmentRatings and SatisFacts data points that is designed to function as the most authentic, transparent and actionable industry metric for renters and multifamily professionals, according to the research sponsors.
The Index is composed of four primary variables: (1) Renter Ratings, (2) Review Count, (3) Manager Review Engagement and (4) Manager Review Reply Time. Information is compiled based on average ratings from renter reviews, number of reviews received, percentage of reviews with manager responses, and average manager response times as compared to all other communities.
ApartmentRatings and SatisFacts provide this epIQ Index metric, according to the groups, to “bridge the gap between renters and management by providing a reliable way for renters and industry operators to determine how well a community or portfolio of communities meets the needs and expectations of its current, past and prospective residents.” This information and its data points enable onsite and corporate management teams to “identify opportunities, create action plans and develop effective behaviors that will improve resident satisfaction and help achieve management companies’ goals,” according ApartmentRatings and SatisFacts.
CRC again earned an overall epIQ grade of “A” in the survey for its portfolio of communities. The average grade assessed for the more than 140,000 communities surveyed by ApartmentRatings is a “C.”
“Moving up to the top 10 position in the country represents a significant achievement for CRC and demonstrates the focus our teams have placed on creating an amazing place to call home at our communities,” stated Scott Hamlin, Vice President, Multifamily for CRC. “Our entire team takes tremendous pride in this accomplishment, given our mission to deliver the highest-possible leasing experience and living environment for our residents. The unbiased data provided by these third-party entities are extremely valuable in our continuing self-evaluation and quest to improve our strategies and performance, and it is highly gratifying to see consistent improvement.”
Continental Realty Corporation (CRC) is focused on acquiring value-add retail and multifamily properties located throughout the Mid-Atlantic and Southeast regions of the United States, as well as Texas. Headquartered in Baltimore and founded in 1960, CRC is a full-service commercial real estate and investment company. The privately-owned firm owns and manages a diversified portfolio of retail centers consisting of more than five million square feet of commercial space, as well as nearly 9,000 apartment homes. The portfolio’s value exceeds $2 billion. For additional information, visit www.crcrealty.com.