Southern California Native Jewelry Brand, gorjana, set to join bustling Bethesda neighborhood
gorjana, the popular Southern California based jewelry brand, announces the opening of its newest retail location at the Bethesda Row neighborhood. gorjana continues an impressive retail expansion with Maryland becoming the 23rd retail storefront throughout the US since its first brick and mortar opened in 2016.
Located at 4810 Bethesda Avenue, the new gorjana storefront will be outfitted with the brand’s signature details including light, mango wood finishes, brass hardware details, live greenery and blue bohemian shibori fabrics reminiscent of the Pacific Ocean. Upon entering the store, guests are meant to feel as if they’re walking into a welcoming coastal bungalow in the brand’s hometown of Laguna Beach, California.
“While our roots are based in Laguna Beach, our customer base in the Washington, DC and Bethesda areas has been growing exponentially over the years, so we are thrilled to launch our retail experience at Bethesda Row,” said Gorjana Reidel and Jason Griffin Reidel, gorjana co-founders. “We look forward to bringing our quintessentially Californian style further into the East Coast and we are excited to introduce and re-introduce the community to gorjana.”
To further immerse the brand, gorjana will be commissioning a mural with members of the local community on the 80 foot exterior of the Bethesda location. The mural will become a centerpiece of the storefront and will provide shoppers a fun and interactive moment outside of the store – to help compliment the warm and inviting interior.
“We are pleased to welcome gorjana’s first DC-metro location to Bethesda Row’s exciting and evolving mix of retail shops and restaurants,” says Vanessa Mendoza, Senior Director with Federal. “With its classic style, the beautiful jewelry line is an ideal fit for the types of brands and products our customers and neighbors love to shop,” Mendoza adds.
Guests will be able to take advantage of on-site bespoke engraving while shopping the latest gorjana collections, fine jewelry as well as its leading core items with prices ranging from $38 to $700.
Store hours will be 11:00 a.m. – 7:00 p.m., daily.
About gorjana
Based in Laguna Beach, California, the gorjana brand was founded in 2004 on the apartment floor of husband and wife duo Jason and Gorjana Reidel. The couple drove 50,000 miles to sell and market their collection and hit the trade show circuit. Through their own separate strengths and combined creative vision, the brand grew rapidly from an idea into a full-fledged business that is still owned and operated by both Gorjana and Jason. The eponymous line is intentionally designed to mix, match and layer. Many of the designs are versatile and feature adjustable clasps and sliding beads, which allows the wearer to make each piece their own.
About Bethesda Row, a Federal Neighborhood
Bethesda Row is located in Montgomery County at the intersection of Bethesda Avenue and Arlington Road in Bethesda, MD. Celebrating 25 years in 2019, Bethesda Row has a total of 536,000 square feet of mixed-use space. The neighborhood is home to best in class restaurants and retail including sweetgreen, lululemon, Raku, Sassanova, Mon Ami Gabi, The Apple Store, Levain Bakery, Aveda, drybar, Equinox, Bluemercury, Warby Parker, Framebridge, Landmark Theatre, Uncle Julio’s, Williams-Sonoma, Serena & Lily, and Anthropologie Co., among many others. With premier Class-A office space in the heart of the neighborhood, the Offices at Bethesda Row count among its tenants Prudential, MidCap Financial Services, Eat The Change, Riverbed Technology, and Broad Street Realty. There is also a residential community, Upstairs at Bethesda Row. For additional information about Bethesda Row, visit www.bethesdarow.com.
About Federal Realty
Federal Realty is a recognized leader in the ownership, operation and redevelopment of high-quality retail-based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, Federal Realty’s mission is to deliver long-term, sustainable growth through investing in communities where retail demand exceeds supply. Its expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty’s 101 properties include approximately 2,800 tenants, in 23 million square feet, and approximately 2,900 residential units.
Federal Realty has increased its quarterly dividends to its shareholders for 53 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P 500 index member and its shares are traded on the NYSE under the symbol FRT. For additional information about Federal Realty and its properties, visit www.federalrealty.com.
