Basemakers Appoints Faithe Rayns as Chief Operating Officer

AUSTIN, Texas–(BUSINESS WIRE)–Basemakers, a field sales and retail merchandising company in the food and beverage industry, announced that Faithe Rayns will be joining the executive team as Chief Operating Officer (COO). 

Faithe Rayns will advance the organization’s capabilities around recruiting, brand partner management, field sales, team member training & development.

Faithe brings 17 years of human resources and people operations experience to Basemakers, working with some of the biggest consumer product goods companies in the world. Faithe joins Basemakers from Pabst Brewing Company, where she most recently served as Chief People Officer. Prior to Pabst, Rayns held the positions of HR Director, Global Functions at Reckitt working with brands such as Lysol, Clearasil and Durex, as well as the Global Talent Development Director at Diageo, working with brands such as Don Julio, Johnnie Walker, and Smirnoff.

“Joining Basemakers is an exciting next phase for my career because my experience fits perfectly with the company’s next phase of growth,” said Faithe Rayns. “I am passionate about building high performing teams and growing and developing talent, underpinned by a strong culture. To apply the insights and frameworks I’ve developed over the past 17 years to this fast-growing business will be rocket fuel, helping us reach new heights.”

“We are thrilled to welcome Faithe to our team as our new Chief Operating Officer! Faithe will help us further our vision of becoming the best sales company in the industry,” said Basemakers CEO, Max Baumann. “To achieve our vision, we need to be able to bring in top talent, develop talent with world class training programs, and implement the operating systems needed to manage growth while improving quality. Faithe has the experience to contribute to our vision at the highest level.”

About Basemakers:

Basemakers is a premier field sales & retail merchandising company in the food and beverage industry. Using innovative technology and a powerful network of relationships, Basemakers achieves dominant in-store visibility for each brand in its portfolio. Basemakers has scaled rapidly, landing on the Inc 500 list for the fastest-growing, privately held companies in the US in back-to-back years serving over 70 brand partners across 12 states. For more information visit: