Interview with Andrew Wetzler, President of MoreVisibility

Originally from Baltimore, Andrew Wetzler has been in the Direct / Digital Marketing industry for 30+ years. His focus includes working with organizations to help create and implement highly profitable business development and retention strategies. From Telesales to Search (and most channels in-between), Andrew believes in the power of using the latest industry tools and techniques to improve ROI.

While “Digital” continues to provide fantastic efficiencies for companies, Andrew remains passionate about the importance of visiting with clients and prospective clients in-person. Although Covid has hampered the ability to meet face to face, it has not eliminated it and Andrew continues to meet with folks across the country in this unique business climate.

Andrew co-founded MoreVisibility in October 1999 along with Baltimore native Dennis Pushkin. MoreVisibility was one of the earliest entrants into the Digital Marketing industry. The firm is based in Boca Raton, Florida.

Andrew holds a B.A. in Economics from Tulane University. He lives in Boca Raton with his wife and kids. Maintaining a number of clients (and family) in the Baltimore area, he is able to enjoy crab cakes, a snow ball and Berger Cookies on a regular basis.

Interview questions:

Introduction | Can you provide an introduction to MoreVisibility? Ie. # of employee, primary services…

Career | Your entrepreneurial career included coupons transitioning to call centers and the web. Please tell us about your career prior to launching MoreVisibility?

Milestones |Founded in 1999, MoreVisibility is celebrating its 22nd year in business. Can you provide some key milestones?

Partnerships | MoreVisibility has strategic partners including Google, Facebook and Microsoft. Can you highlight some of these partnerships?

Clients | Can you share who some of or your clients are? Is the focus B2B or B2C? Ie. The Metropolitan Museum of Art Johns Hopkins, Miami Dolphins…

Digital Market Today | Can you provide an overview of digital marketing today? Search Engine Optimization, Search Engine Marketing, Internet Marketing

Paid Search | How is paid search changing?

Geofencing | Is local search an important part of MoreVisibility’s service? Can you provide an overview of local search/geofencing?

Social |What role does social play? Ie. LinkedIn, Facebook Is it easier for companies to create brands in social?

Content Marketing | What role does content marketing play at MoreVisibility?

Privacy | How are the changes in privacy by Google, Apple and other companies impacting MoreVisibility?

Growth | What are the growth plans for MoreVisibility? Ie. internal growth, acquisitions.

Connect with Andrew on LinkedIn

About MoreVisibilityIn 1999, MoreVisibility began as a Digital Marketing agency in a time when the Internet was in its infancy. While others were focusing on traditional marketing mediums, we were blazing a trail. Today, in an industry that evolves constantly, we maintain that momentum by keeping our finger on the pulse of not just our industry, but our clients’ as well.

Since our founding, this has been our mantra: To dig in, to ask questions, to discover, and never to take anything at surface value.

Services include: Digital Strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Analytics, Social Media, Design & Development.

The company is a Premier Partner for Google Ads and a Google Marketing Platform Partner, which includes certifications in Google Analytics, Tag Manager, Data Studio, and Optimize.

Recent news:

Wine & Whiskey at The Ritz-Carlton Orlando, Grande Lakes

The Return of Live Events! Google & MoreVisibility to Present in Pompano Beach

MoreVisibility Again Named a Google Premier Partner

Revenue Surges at Google, Snap as Shift to Digital Ads Accelerates

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