Interview with Alan Mruvka, CEO of StorageBlue and The Alan Mruvka Company

With an over $100 million multi-building real estate deal closing in New Jersey & New York this February as he expands his self-storage StorageBlue empire, Alan Mruvka is the Founder & former CEO of E! Entertainment Television, FX Television, and now CEO & Founder of the self-storage juggernaut StorageBlue serving the New Jersey and New York Metropolitan area. Mruvka’s mission is to leverage his extensive pop culture and entertainment experience into StorageBlue’s mission, culture, and growth. He is also Chairman and Chief Executive Officer of The Alan Mruvka Company, a real estate development company focusing on creating destination projects and urban redevelopment and specializing in self-storage, commercial, and residential development.

With eight self-storage center locations already in Jersey City, Hoboken, Union City, Newark, and Garfield, Mruvka continues to improve the self-storage process and customer experience, seeking to expand its portfolio nationwide through acquiring existing self-storage buildings and developing new self-storage facilities. Mruvka led StorageBlue’s digital superiority over other brands with features like mobile usability, online payment management, and high-tech security to make StorageBlue stand out from its competitors. The industry-recognized StorageBlue as the first to deploy industry-leading COVID-19 protection, procedures, and policies.

At 28, Mruvka was the youngest CEO of a major television network in history and guided E! to the fastest growth of a start-up cable network also in television history. After leaving E!, he created the popular network FX Television and sold it to Fox before launching it. Now we look forward to sharing Alan Mruvka‘s incredible journey of expansion and growth in self-storage and real estate.

Interview questions:

Introduction | You studied architecture at the University of Miami and the Pratt Institute before founding E! Entertainment and FX Television. Please tell us about the decision to launch Storage Blue and The Alan Mruvka Company?

StorageBlue |After architecture school, you were renovating brownstones in Jersey City. At the time that you were starting E Entertainment, you owned a 50K SF building. Tell us about the building and the decision to start the self-storage business? The footprint? The role of technology? What impact has Covid had on the self-storage business? (2015)

Growth | In 2020, StorageBlue opened a 650-unit-self-storage facility in Garfield, New Jersey. What are the growth strategies for StorageBlue? Digital strategy, “America’s easiest self-storage’

1984 |Let’s return to 1984 and the launch of Movietime Channel. Can you share the story of the launch and the fateful flight from Los Angeles? What role did your partner Larry Namer play? How important was MTV as a business and media model for your vision to promote movies?

Cable Consortium | The original controlling ownership was held by a consortium of five cable televisions providers – Comcast, Continental Cablevision, Cox Cable, TCI, and Warner Cable. Time Warner ultimately held control and renamed the network as E! Entertainment Television 0n June 1990. Can you provide some highlights from this period

After E! Entertainment – The 1990s| After your career at E! Entertainment, you produced a TV series entitled Pacific Blue, founded Movies USA magazine, and created FX TV (Fitness and Exercise Television. What are some of the highlights from the 1990s?

The Alan Mruvka Company – 2000 to 2021 | The Alan Mrvuka Company is focused on self-storage, real estate, and entertainment. What are some of the highlights/milestones from the period of 2000 to 2015? 2015 – 2021

The Alan Mruvka Company Today | Tell us about your major projects of the Alan Mruvka Company.

Connect with Alan on LinkedIn