Citybiz Interview with Catherine Tabor, Founder & CEO of Sparkfly

A technology pioneer and digital visionary, Catherine Tabor is a seasoned entrepreneur who has founded and scaled several businesses over the last 20 years. Currently, she is the founder & CEO of Sparkfly, an offer management solutions company. As CEO, Catherine leads the Sparkfly team while working to give brands the power to understand and engage customers on an individual basis.

Interview questions:

Introduction | Please provide an introduction to Sparkfly.

Career | While you were at Georgia State University, you started your first company – a concierge business running errands for clients. The Coca-Cola Company was running an employee discount network that they asked you to manage. Can you walk us through the founding of Sparkfly in 2013?

Milestones | What are a few key milestones for Sparkfly since 2013?

Competition and Partners | The digital rewards and coupon space is hyper competitive. How has Sparkfly differentiated itself?

Case Studies | Are there any case studies that you can share?

Capital | Please walk us through the history of your fundraising.

Growth | What are the growth plans? Internal, acquisitions

Best Place to Work | Sparkfly has been awarded as one of Atlanta’s Best Places to Work. What is the key to creating a positive work environment?

Connect with Catherine on LinkedIn

Sparkfly is an offer management solutions company that helps marketers maximize customer acquisition and loyalty programs by connecting real-time customer behavior with online and in-store sales. Our platform allows merchants to dynamically create and manage offer campaigns, distribute single-use coupons across all digital and physical marketing channels, and measure effectiveness in real-time. Innovative QSRs and retailers such as Chipotle, &pizza, and Great Clips leverage Sparkfly’s technology for frictionless connectivity between marketing technologies and POS systems. For the first time ever, merchants have real-time insight into offer redemption, ROI on marketing campaigns and media spend, sales attribution and customer purchase intelligence. Ultimately, we empower brands to understand and engage customers on an individual basis by modernizing existing retail systems with agile, real-time marketing technology. Visit www.sparkfly.com/ to learn more about Sparkfly.

Recent articles:

The World’s Largest Cosmetics Company Turned to Sparkfly for End-to-End Insights

Sparkfly, Lunchbox team up to offer personalized offers

Have You Added Data Science to the Menu Yet?

With Sparkfly’s consulting, a Fortune 500 QSR has revolutionized offer management

Sparkfly Empowers First Watch to Individualize Its Dining Experience