Citybiz Interview with Brian Hart, Founder and President of Flackable

Brian Hart is the founder and president of Flackable, an award-winning public relations agency representing financial and professional services brands nationwide. Headquartered in Philadelphia, Flackable guides growth-driven brands to new levels of credibility, authority and influence through its integrated approach to public relations. His professional recognition includes Bulldog Reporter‘s 2021 Silver PR Star Under 40, Irish America Magazine’s 2019, 2018 & 2017 Business 100, PR News’ 2017 Rising PR Stars 30 & Under, Lehigh Valley Business’s 2016 Forty Under 40 and Adweek’s 2015 PR Industry 30 Under 30. Brian is a Temple University graduate with a B.A. in Strategic Communication and a Political Science minor. 

Since founding Flackable in 2014 at the age of 27, Brian Hart has been dedicated to executing next level public relations campaigns that deliver impactful results for the clients he serves. He has been a pioneer in the industry in terms of technology, thought leadership and strategy.

Most recently, Hart launched a credibility marketing service for Flackable clients that is designed to support brands in building the third-party credibility and visibility that is essential for small businesses to grow by creating and delivering innovative strategies surrounding earning and leveraging their PR success. Hart believes that credibility marketing is the key to distinguishing your brand from the competition and establishing consistent, impactful and truly integrated marketing processes.

This new service has two major components. First, a credibility marketing training program in which Hart trains clients’ internal teams proven, repeatable processes and systems to leverage their PR success. Second, a marketing vendor search, selection and intermediary service in which Hart identifies pivotal marketing verticals that are underperforming, neglected or non-existent by conducting a diligent search and selection process to onboard the proper marketing freelancer, consultant, agency or provider to fit the unique needs of the client and serve as an intermediary for the client-vendor relationship.

Additionally, in 2020, Hart developed an industry-first client portal and automated campaign status reporting system. The platform delivers unprecedented clarity, transparency and accountability to Flackable’s clients, empowering them with real-time, on demand campaign metrics and status reports. This platform led his agency to being honored by PRNEWS’ Agency Elite Top 100 list in 2020.

Interview questions:

Introduction | Can you provide an introduction to Flackable? Services, types of clients…

The Brand | What was your rationale for naming the firm Flackable?

Career | Prior to founding Flackable, you represented financial services companies for a New York PR firm. Tell us about your career and the decision to launch Flackable.

Focus | The original focus of Flackable was on wealth management firms. Tell us about Flackable’s origins, how it has evolved and the expansion into professional services.

Milestones | Since launching Flackable in 2014, what are some of the key milestones?

New Program | In September, Flackable introduced a credibility marketing training program and vendor search service. What are the key features of each offering?

Client Portal | In 2020, you developed a client portal and automated campaign status reporting system. What are the key features of the portal?

Growth | What are the growth plans for Flackable?

Connect with Brian on LinkedIn

Recent news:

Flackable Promotes Tara Korch to Assistant Account Executive

Voices How small businesses can overcome another dismal fall networking season

Flackable Kicks Off Marketing Vendor Search, Selection And Intermediary Program

Flackable Rolls Out Credibility Marketing Training Program In Latest Service Expansion

Flackable Promotes Victoria Evans To Assistant Account Executive

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