Cheldin Barlatt Rumer Interviews Sue Weldon, Founder & CEO of Unite for HER

Sue Weldon: CEO and Founder of Unite for HER, Health and Wellness Advocate, and Inspirational Speaker, Sue is available for a series of discussions about breast and ovarian cancer, the impact of integrative therapies, and how they have transformed the standard of care for the patients they serve, now across the country. Learn about Sue’s personal journey as a 17-year breast cancer survivor, her drive and passion for the creation of the Unite for HER nonprofit organization, and Unite for HER’s revolutionary model of patient care that has expanded nationwide, during a pandemic.

Connect with Sue on LinkedIn

Cheldin Barlatt Rumer: As CEO of i-g creative and the Executive Producer & Host of THIS IS IT TV, Cheldin Barlatt Rumer has spent close to two decades creating, managing and executing strategic grassroots marketing campaigns for clients within an array of various lifestyle industries. Rumer continues her commitment to communication and marketing education by telling and sharing entrepreneurial stories through her daily digital program THIS IS IT WITH CHELDIN. Through this online program small business owners have the opportunity to find their marketing voice while promoting their products and services.

In addition to producing her own digital morning talk show, Rumer has recently launched the THIS IS IT NETWORK, where she produces additional online programs highlighting captivating hosts and their businesses. This global, interactive, digital TV network connects remarkable women to inspiring stories. Each episode aims to engage, entertain and educate her growing THIS IS IT TV community.

As a marketing expert, Rumer has developed a result-driven yet cost-effective online marketing course and instructional program called SCREAM YOUR DREAM. This digital, hands-on, educational tool supports the needs of small business owners, entrepreneurs and independent sales professionals who are looking to take their personal brand and marketing efforts to the next level while achieving their realistic and measurable on-going business goals.

As a working mom of two wonderful children, Rumer works to inspire female entrepreneurs to no longer whisper their wishes but to in fact – scream their dreams. Rumer’s upcoming book, SCREAM YOUR DREAM is expected out in FALL 2020. This book will allow Rumer’s audience to bring her message home and turn their dreams into reality.

Connect with Cheldin on LinkedIn

Interview questions:

Q1: Unite for HER is born from personal experience. Can you tell me how Unite for HER came to be?

Q2: What is the mission for Unite for HER?

Q3: Tell me how the Wellness Passport works? What services are offered?

Q4: How do patients apply and receive these services? Where are they offered?

Q5: I know there was a recent survey related to the relationship between integrative care and treatment. What can you tell me about the findings of this new study?

Q6: In the last year there has been new awareness of the racial disparities in breast cancer. Research indicates that the death rate for Black women with breast cancer is 40% higher and black women are also more likely to be diagnosed with late-stage breast cancer than white women. How has this information impacted the work of Unite for HER?

Q7: More than a decade later, how has Unite for HER grown? *Opportunity to highlight annual growth and transition from sales/coaching to CEO of nonprofit

Q8: What are the future goals of Unite for HER?

Unite for HER: Unite for HER is a non-profit founded in 2009 by cancer survivor Sue Weldon who set out to find therapies that would complement her medical treatments. Unite for HER was founded in Phili and in 2021 expanded nationally. Sue found a lack of easily accessible resources on topics like nutrition, acupuncture, massage, yoga, counseling, and other ways for breast cancer patients to enhance their wellness and care for their emotional, spiritual, and physical needs. After battling her personal cancer journey, Sue founded Unite for HER to bridge this gap for all fighting breast and ovarian cancer.

People can either buy gift baskets (small, medium, large) and send them along or they can contribute to funding a woman. Funding a Woman provides patients a year of services via a wellness passport (see attached). Women can select the services that they want and spend a year learning about a variety of topics and areas that will help heal them – massage, yoga, counseling, nutrition sessions, etc. It also empowers patients with things they can do to aid in recovery and treatment between chemo and radiation treatments.

Unite for HER has grown 20% every year. Sue is an inspiring story.

Recent news:

New Study Highlights Need for Integrative Care for Breast Cancer Patients– December 2021

Podcast: Our MBC Life – November 2021

Philadelphia Inquirer: The breast cancer treatment side effect doctors don’t talk about: Sexual Difficulties – November 2021 7 Ways Black Women Can Advocate for Themselves After a Breast Cancer Diagnosis – November 2021

IBX: The Cover Story Podcast: Finding Optimism in a Breast Cancer Diagnosis – October 2021

Edwin Warfield, CEO of, conducts CEO Interviews.

If you’re interested in a citybiz CEO Interview, please contact
Edwin Warfield –