RockFarmer Properties Meets Market Demand for Larger Homes with Outdoor Space and Full Suite of Amenities
RockFarmer Properties is pleased to announce that The Centrale, a contemporary condominium development in White Plains, has successfully sold out just six weeks after launching sales.
“Following the onset of the pandemic, we realized White Plains and The Centrale offered an incredible value play for residents looking for more space in a fully amenitized building,” said George Michelis, Principal of RockFarmer Properties. “We are honored and humbled by the incredible interest in the project and thank everyone involved for helping execute such an impressive renovation and sellout.”
RockFarmer, which purchased 22 of the building’s 30 residences in 2012 and maintained the units as rentals before embarking on a complete renovation and capital improvement of the asset beginning in November of 2020. Upgrades made by RockFarmer included new appliances, vanities and fixtures, as well as a complete renovation of the building’s common areas, lobby, gym, resident’s lounge and rooftop spaces.
Nest Seekers Development Marketing handled the sales and marketing on behalf of RockFarmer Properties.
“The Centrale presented a really unique offering for buyers in today’s market—spacious layouts, high end finishes and an unbeatable location,” said Bianca D’Alessio, Director of New Development at Nest Seekers International. “We are thrilled to have successfully sold the building out in a matter of weeks—we even had several bidding wars from professionals and young families on the hunt for more space without sacrificing on conveniences.”
Located at 257 Central Avenue in White Plains, NY, The Centrale features 30 pristine 1,200- to 1,600-square-foot two-bedroom homes that blend contemporary elegance with traditional comfort. On-site amenities include private parking; a fitness center with an attached sauna; an outdoor children’s playground; a sun-drenched sky lounge; and a spacious rooftop terrace with 360-degree views and built-in dining sets.
Each home at The Centrale boasts a private outdoor space and high-end finishes throughout, including hardwood floors; an in-home washer/dryer; central heating and cooling; oversized sash windows; and immaculate kitchens equipped with white custom cabinets, sleek granite countertops, subway tile backsplashes, and high-end stainless-steel appliances. Asking prices at the luxury property started at $450,000.
The Centrale is located within two Westchester staples – Main Street in White Plains and the iconic Central Ave. Each of these spots offer everything from popular eateries to world class shopping and endless entertainment options. Residents can walk to the White Plains Metro North stop in under 15 minutes, and they can get to Manhattan in 35 minutes by car.
“As interest in suburban markets grew nationwide following the pandemic, we realized that now would be the time to upgrade the units and sell them as condos. It’s great to see the market respond so strongly,” said Steve Boudourkis, Asset Manager of RockFarmer Properties.
RockFarmer Properties transforms underperforming properties into high value investments by leveraging the creativity, vision, and experience of our team. The care with which we approach every project has earned us the trust and respect of the communities in which we work. To date, the value of property owned, managed, or sold exceeds $1,000,000,000. The diligence of our investing activities and the long-standing relationships we’ve cultivated have created exceptional returns for both our investment partners and the properties we’ve helped transform.
Over the past 2 decades, Nest Seekers successfully represented nearly $80B in development projects, sales and leasing. As a Creative Agency, a Media Company and a Brokerage Firm, Nest Seekers International is the premier development marketing firm. Our current portfolio spans between Manhattan, Brooklyn, Long Island City, South Florida, Jersey City, the Gold Coast, the Hamptons, Los Angeles, Miami, London and beyond.