Primo Water Corporation (NYSE: PRMW) (TSX: PRMW), a leading provider of water direct to consumers and water filtration services in North America and Europe as well as a leading provider of water dispensers, purified and spring bottled water, and self-service refill drinking water in the U.S. and Canada, today announced that Primo Water North America, a wholly-owned subsidiary of Primo, has acquired substantially all of the assets of The Sweetwater Company, Inc. dba Earth2O, a bottled water company based in Oregon and known for its commitment to sustainable water, environmental responsibility and natural, pure spring water from Oregon’s Cascade Range.
Earth2O manufactures and distributes spring water to residential and retail accounts in Oregon and the Pacific Northwest. The company was founded in Culver, Oregon in 1991 and sources water in the Cascade Mountains. The acquisition will add approximately 9,000 customers to PWNA, strengthening PWNA’s footprint in the Pacific Northwest.
Customers of Earth2O will continue to be offered Earth2O products and will soon be able to enjoy Sierra Springs®, the Primo water brand in the region – plus, they will have the ability to select additional products for their orders, including sparkling water beverages from Sparkling Ice® and other premium water products.
“Earth2O shares our focus on offering high-quality products and delivering superior customer service in a way that aligns with our core values of sustainability, healthy living and giving back to our communities,” said Tom Harrington, CEO of Primo Water Corporation. “The addition of Earth2O expands the Primo footprint and customer density in the Pacific Northwest and furthers our vision of providing pure-play water solutions whenever, wherever and however our customers want them. We are excited to welcome Earth2O customers and associates to our family!”
For more information on the hydration solutions Primo Water North America offers, please visit www.water.com.
ABOUT PRIMO WATER CORPORATION
Primo Water Corporation is a leading pure-play water solutions provider in North America, Europe and Israel and generates approximately $2.0 billion in annual revenue. Primo operates largely under a recurring razor/razorblade revenue model. The razor in Primo’s revenue model is its industry leading line-up of sleek and innovative water dispensers, which are sold through major retailers and online at various price points or leased to customers. The dispensers help increase household penetration which drives recurring purchases of Primo’s razorblade offering. Primo’s razorblade offering is comprised of Water Direct, Water Exchange, and Water Refill. Through its market leading Water Direct business, Primo delivers sustainable hydration solutions across its 21-country footprint direct to the customer’s door, whether at home or to commercial businesses. Through its market leading Water Exchange and Water Refill businesses, Primo offers pre-filled and reusable containers at over 13,000 locations and water refill units at approximately 22,000 locations, respectively. Primo also offers water filtration units across its 21-country footprint representing a top five position.
Primo’s water solutions expand consumer access to purified, spring and mineral water to promote a healthier, more sustainable lifestyle while simultaneously reducing plastic waste and pollution. Primo is committed to its water stewardship standards and is proud to partner with the International Bottled Water Association (IBWA) in North America as well as with Watercoolers Europe (WE), which ensure strict adherence to safety, quality, sanitation and regulatory standards for the benefit of consumer protection.
Primo is headquartered in Tampa, Florida (USA). For more information, visit www.primowatercorp.com.